Our Story…

My name is Robert Murphy, and alongside my incredible wife, Candace, we proudly lead this organization together. Our paths to financial understanding began in very different households—one marked by frugality and stability, the other by hardship and uncertainty due to poor financial management. These contrasting experiences shaped our perspective and fueled our commitment to building a life centered on financial clarity, security, and joy for our family. But the road wasn’t easy.

Through trial and error, we built a financial lifestyle rooted in peace, security, and joy. But it didn’t come easily. We had no coach, no roadmap, and no one to guide us through the complexities of financial decision-making. We made mistakes—plenty of them—but each one taught us something valuable. We learned. We grew. And we kept going.

Today, we’re blessed with three remarkable children—each independent, intelligent, and full of love. Candace continues to serve others as a dedicated registered nurse, and I’m a retired Army Blackhawk Test Pilot with over 20 years of service. I now fly internationally for a major U.S. airline and recently became a certified Financial Coach. Our academic backgrounds are diverse, but our shared passion for helping others achieve financial freedom is what truly unites us.

Our education has come from many places—school, work, life, and faith. And through it all, we’ve learned how to face challenges head-on and come out stronger. That’s why we created this program: to help people from all walks of life, regardless of income or background, break free from debt and live the life they were meant to live.

We believe financial freedom isn’t just about numbers—it’s about peace of mind, stronger families, and the ability to pursue your purpose. We’re here to share what we’ve learned so you can avoid the pitfalls we faced and move forward with confidence.

No matter your age or financial situation, we’re ready to walk alongside you. Let’s build something lasting—together.

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